Perth Toolkit

Story of Place Toolkit

The Storybook is a reference point and resource to explain our story; it’s about the message, tone and feel we want to communicate. This is just a starting point, our story will develop as our city develops and will also adapt to fit the needs of different sectors and campaigns.

As part of the Storybook we are providing you with a practical toolkit with plenty of supporting materials that will not only help you sell that consistent story, but also enhance the marketing of your own business. 

The toolkit includes:

  • an overview of Perth and Kinross 
  • an explanation of our ‘big idea’ and themes
  • a creative template to promote the story through a whole range of marketing channels, from digital, to signage, event stands and printed collateral.
  • an exclusive image back which are free to use

Whether your audience is local residents, visitors to our city, or other businesses, you will have everything you need to reach them effectively. 

Please note all of these resources are free to use.

Search The Toolkit