The Storybook is a reference point and resource to explain our story; it’s about the message, tone and feel we want to communicate. This is just a starting point, our story will develop as our city develops and will also adapt to fit the needs of different sectors and campaigns.
As part of the Storybook we are providing you with a practical toolkit with plenty of supporting materials that will not only help you sell that consistent story, but also enhance the marketing of your own business.
The toolkit includes:
Whether your audience is local residents, visitors to our city, or other businesses, you will have everything you need to reach them effectively.
Please note all of these resources are free to use.